Peter headshot for bios

About the Facilitator

Peter Jeffrey was born and educated in England where he obtained his Chartered Accountancy degree (FCA).  He worked in Africa with Coopers & Lybrand (PricewaterhouseCoopers) and in the Bahamas with the First City Bank of New York before settling in Vancouver in 1974.

Peter has a broad range of executive management experience having held senior management positions, including President and CEO, with various companies both private and public. The companies have ranged from service to manufacturing, and from the largest aerospace company in British Columbia to start-ups. Peter has also been actively involved in company funding and has served and currently serves on boards of directors and advisory boards for public and private companies as well as for non-profit organizations.

Peter has helped companies with their strategic, marketing, operation and communication plans, with lean manufacturing and continuous improvement, government relations, as well as mentoring individuals and groups.

Peter has been the recipient of a number of awards and a guest speaker at various events and universities.

Peter was a member of a peer mentoring group and saw firsthand the value of such a forum for helping to discuss and resolve problems with individuals that shared similar issues, did not compete with one another in the marketplace, and were wanting to learn from one another. Also the ability to share best practices and pool resources. It was this experience that motivated Peter to make the same valuable experience available to companies in the Okanagan.

Strategic Planning
Peter has lead strategic planning for public and private companies as well as for not-for-profit organizations. Strategic plans have been both short term and long term, all with accompanying key performance indicators (KPIs). KPIs established and dovetailed to measure progress to the established overall enterprise by ensuring alignment of divisional, departmental, value stream right through to individual goals.
Financial & Risk Management
Peter’s education has been as a chartered accountant and has held responsibility for financial systems, budgeting and risk analysis and management including for a major public company. In the case of two companies, due to the size of the risks involved, the insurance was negotiated with off shore insurers and re-insurers.
Business Management / Leadership
In all companies and organizations that Peter has been responsible for, he has placed a major emphasis on team building with a culture of accountability and responsibility, continuous improvement, research and development, and training.
R&D and Technology Experience
During his tenure at Avcorp Industries, Peter introduced several advanced innovations, including anthropomorphic robotics for assembly production, a first in North America.  He was responsible for establishing the first facility purpose-built for flexible integrated cellular manufacturing in British Columbia and he made Avcorp the first Canadian company in its industry to use high-speed, flexible manufacturing cells to produce components.

As President of FormaShape the Company became the industry leader in North America in resin transfer (closed) moulding, volume production. In March 2007, FormaShape was awarded “Innovative Organization of the Year” by the Okanagan Science & Technology Council. In 2008 FormaShape won two more awards. One was the Kelowna Chamber of Commerce’s Business Excellence Award for Big Business of the Year, and the second was the Canadian Innovation Award for Productivity Enhancement by the Canadian Manufacturers & Exporters.

Human Resources & Compensation
Peter’s business background includes both union and non union workforces. It has also included negotiating the first high performance organization union agreement from the standard type of union agreement used at the time in British Columbia. Peter also oversaw the transition of a defined benefits pension plan to a defined contribution plan, as well as the first full industry manufacturing apprenticeship program of its kind in North America.

Major Capital Project Expertise
Peter was responsible for moving Avcorp’s BC Division, an aerospace manufacturing company, from six buildings in Richmond to Delta. This was the first facility in British Columbia that was purpose-built for flexible integrated cellular manufacturing and totaled 300,000 sq. ft. (27,871 sq. meters).
Government Relations
Peter’s most recent position was as Divisional Vice President, running the BC Division of Canadian Manufacturers & Exporters, Canada’s largest business trade association. Peter’s mandate for this 22-month contract was to raise the profile of the manufacturing and exporting sector with both the provincial government and the general public, and included the development of both government and media relations plans. Policy and advocacy with the federal, provincial, municipal governments and the US Consulate were key functions in this role.  Peter worked closely with the provincial government in support of the manufacturing sector and participated in Metro Vancouver’s Future of the Region Sustainability dialogue series with a focus on manufacturing and port access. Training programs were also discussed with various First Nation groups.
Marketing & Communications
Peter’s marketing and communications experience is extensive having been responsible for the creation of company marketing plans and communication strategies. Marketing has included North America, South America, Europe and Asia. Communication strategies have included internal, external stakeholders, government and media relations, and the local communities in which the companies have operated.
Board Experience
Peter’s Board experience includes both public and private companies as well as not-for-profit organizations and Advisory Boards. He has been a member as well as Chair of Board governance, audit and human resources committees.

Other Experience including Start-Ups and Awards

Peter has held various positions with start-up companies and was and is on the Boards of a number of companies.

Peter has received the Gold Entrepreneurial Award from the National Canadian Productivity Awards organization and was one of three finalists in the Pacific Region for Turnaround Entrepreneur of the Year.  Peter was named 1996 Executive of the Year by the Richmond Chamber of Commerce and given the Award of Merit by the Aerospace Industries Association of Canada in 1999.

Peter has also participated on a number of business panels and been a guest speaker for various organizations including a number of chambers of commerce, accounting and business advisory firms and the University of British Columbia.

Peter is currently President of PDJ & Associates, his own consulting company, specializing in change management; strategic planning; company turnarounds; business plan development for revitalizing an enterprise or to raise investment funding; facilitation of both company and association strategic planning sessions; and helping companies to start or accelerate their Lean journeys.